The mission of Visit Napa Valley is to protect and enhance The Napa Valley's position as North America''s legendary wine, food, arts and wellness destination by:
o Effectively communicating Visit Napa Valley experiences to domestic and international targeted media and Leisure and Small Group markets;
o Supporting the delivery of legendary guest services to our destination's guests;
o Supporting visitor management through encouraging ''off peak'' seasonal and Sunday through Thursday travel patterns.

Visit Napa Valley works with all Napa County guest-serving businesses and community stakeholders to encourage informed consensus and active support for initiatives that impact tourism.