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SUMMARY:Marketing Seminar Series 1
DESCRIPTION:How local business can Think Differently and Multiply their Growth\n\n \n\nTaught by Rob Gemmell\, former creative director at Apple and consultant to local businesses.\n\n6-week seminar course of 1-hour workshops that train you to:\n\n Uncover the hidden value in your audience\n Transform a current essential service or product into a simple yet remarkable offering\n Craft an ionic marketing campaign that's ready to launch\n Let go of the things holding you back\n\n\n \n\nOutcome: A simple\, new or improved\, service that captures more value from your target audience with less effort.\n\nSession 1: Uncovering the hidden value in your business and customer base\n\n\n Insights: Apple's legendary marketing broken down\, how it's evolved\, plus a new way to view your customers\, clients or patients.\n Training: How Apple's marketing approach can work for small businesses affordably\, plus an exercise on how to understand and mine your target customers' needs\, wants and values. \n Takeaways: A new understanding of where your unique value and opportunities are\, plus a new way of viewing what your business does.\n Requirements: Review our Ebook: Apple's Three Pillars of Marketing\, note pad and pen\, open mind\, and if possible\, a laptop computer.
X-ALT-DESC;FMTTYPE=text/html:How local business can Think Differently and Multiply their Growth
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\nTaught by Rob Gemmell\, former creative director at Apple and consultant to local businesses.
\n6-week seminar course of 1-hour workshops that train you to:\n
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\nOutcome: \; A simple\, new or improved\, service that captures more value from your target audience &ndash\; with less effort.
Session 1: Uncovering the hidden value in your business and customer base
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